Catalogue ads on Snapchat
Snapchat reaches more of Saudi Arabia than any other platform, and it is the strictest about catalogue specs. DPA sends exactly what Snap accepts.
What the shopper sees
- A full-screen vertical ad between stories, with the product's image or video, its price and a shop button.
- A Collection strip under the story: four square product tiles from your catalogue.
- The product is chosen automatically from what the shopper browsed in your store or app.
What the platform requires
- A Commerce catalogue, with the Snap Pixel or app events installed on your store.
- Stills always show square (1:1), whatever size you send.
- Video at least 1080 × 1920 pixels. That is a size floor, not a ratio.
- Images as JPEG or PNG only. Snap refuses WebP, which is what most stores serve by default today.
- Field values are case-sensitive; .gz compressed files are accepted and .zip is not.
What DPA sends
- A feed refreshed every hour, in Snap's exact format and values.
- A designed 1080 × 1080 image per product, as JPEG, whatever your store serves.
- A vertical 1080 × 1920 video clip per product, on Growth and above.
- App deep links if your store has an app, so the product opens inside it.
- A report after every publish: how many products Snap took, and how many we held back before sending, with the reason.
Examples for this channel
SnapchatSponsored
Linen abaya with wide sleeves
SAR 289Shop now →
SnapchatSponsored
Linen abaya with wide sleeves
SAR 289Shop now →
sample product
Setup, step by step
- Connect your store in DPA. Products are pulled and checked within minutes.
- Create a Commerce catalogue in Snap Ads Manager and choose a scheduled fetch from a URL.
- Paste DPA's Snapchat feed link. Snap pulls it itself.
- Install the Snap Pixel on your store, or connect your app, so Snap knows who browsed what.
- Create a Dynamic Ads campaign on the catalogue. DPA reads each product's status and shows it to you.
Common rejections, and the fix
Image is WebP
DPA converts every image to JPEG before sending.
Video smaller than 1080 × 1920
Every clip is rendered at exactly that size.
Image link returns 404 days later
DPA links are stable; old files stay 14 days after any update so the platform can pick up the new one.
Product with no image or price
Held back, never sent, and listed in the report with the reason.
Field value in the wrong case (such as in stock)
DPA prints values exactly as Snap spells them.